2025 United States Soft-Shell Rooftop Tents Trends

Author: Research Division, Meedo Group

Lead Editor: Meedo Group Outdoor Equipment Research Institute

 

Soft-shell rooftop tents remain a preferred solution for many consumers seeking a balance between affordability, packing footprint, and expansion potential (awnings, annexes). Even in an era of growing popularity for hard-shell models, SSRTs continue to evolve technologically. The U.S. market is witnessing a renaissance of advanced soft-shell offerings aimed at serious overlanders and casual car campers alike.

 

• The global rooftop tent market is forecast to grow robustly between 2025 and 2033, with soft-shell tents forming a defined subsegment. (Global Growth Insights)
• Cognitive Market Research estimates that in 2024 North America captured over 40 % of total rooftop tent revenue, with soft-shell models representing a meaningful share. (Cognitive Market Research)
• In the U.S., the rooftop tent market (hard + soft) is expected to rise from about USD 167.9 million (2023) on an 8.0 % CAGR toward 2030. (Grand View Research)
• According to Archive Market Research, the soft-shell rooftop tent market itself is under dedicated tracking, reflecting confidence in its growth potential. (Archive Market Research)

Implication: While hard-shell tents often attract attention for their “premium” appeal, soft-shell remains a vital growth vector, especially in mid- and value-tier product lines.

 

Major names (Thule Tepui, Yakima, Roofnest, iKamper, Front Runner, Smittybilt) continue to drive attention and credibility in the U.S. SSRT space. In review benchmarks (e.g. OutdoorGearLab), soft-shell models like the Thule Tepui Autana and Thule Approach M are repeatedly highlighted. (Outdoor Gear Lab)

Legacy manufacturers leverage brand equity, distribution networks, and accessory ecosystems (awnings, annex kits) to maintain competitive differentiation.

To control costs and respond quickly, many rooftop tents manufacturers now use hybrid models: in-house design, offshore (Asia) contract fabrication, and direct-to-consumer (DTC) or channel-partner branding. Some small to mid-tier brands deploy white-label or modular designs for faster scaling.

• Value-focused SSRTs: compete on price-to-feature balance, often bundling annex kits or carrying accessories.
• Hybrid / crossover SSRTs: Some designs blur categories by offering semi-rigid panels or reinforced bases to narrow the gap between soft and hard shells.
• Adventure-tier SSRTs: built with four-season fabrics, high-strength zippers, thermally coated canopies, and modular insulation kits for climate extremes.

 

To combat moisture, UV degradation, and weight, manufacturers are adopting advanced textile laminates (e.g. coated ripstop polyester/nylon blends, ePTFE membranes) that balance waterproofing and breathability. SSRTs increasingly incorporate double-wall designs, drainage channels, and tensioning systems to manage condensation.

• Low-profile hinge geometry helps reduce wind resistance while folded.
• Gas-assisted struts or hybrid assist (using lighter springs) facilitate smoother deployment.
• Reinforced base plates and internal frame stiffeners reduce flex during movement or wind load.

SSRTs are now developed as modular platforms:

• Attachable annexes / vestibules with modular lacing systems.
• Solar-ready mounting zones integrated into rainfly or external rails.
• Internal storage pockets, integrated loft pockets, lighting channels for better usability.
• Insulation liners or thermal kits for cold-weather expansion.

While traditionally heavier than ground tents, SSRTs are shedding grams via lighter structural parts, profile reduction, and smarter geometry. Some newer designs reduce frontal drag by optimizing side-wall angles and channeling airflow around the tent body.

 

• Affordability & value: Many first-time rooftop tent buyers choose soft-shell for accessible entry into elevated camping.
• Interior volume & flexibility: Soft-shell designs often yield greater expansion area (when open).
• Accessory ecosystem: Buyers expect compatibility with annex kits, awnings, gear storage, and insulation upgrades.
• Ease-of-use & serviceability: Simplified assembly, field repairability, and replacement parts factor heavily into buying decisions.

Online reviews, overlanding YouTube channels, influencer “setup & tear-down” videos, and peer reviews in forums or social media drive brand trust. Comparative tests (e.g. OutdoorGearLab) factor heavily in purchase decisions. (Outdoor Gear Lab)

• Perceived durability vs. hard-shells: concerns about long-term performance under UV, wind, and rain.
• Weight and roof load constraints: especially for smaller SUVs with lower dynamic load limits.
• Complexity of installation / fitment: mismatches in mounting systems or required adaptors dissuade less technical buyers.

 

• Most rooftop tents manufacturers follow a hybrid model: U.S. or European design & specification with Asia-based (China, Vietnam, Southeast Asia) production.
• Focused investments in quality-control, line yield improvements, and supply resilience (dual-sourcing, buffer stock) are common strategies.
• Some manufacturers are exploring near-shoring or regional hubs to reduce lead times and import risk.
• Emphasis on sustainable material sourcing, repairability, and modular parts to align with growing environmental consciousness.

 

• Raw material volatility: fabric, coatings, and hardware (zippers, fasteners) costs fluctuate.
• Import / logistics disruptions: tariffs, shipping congestion, and supply delays pose risk.
• Technical fitment constraints: modern vehicles (glass roofs, flush rails) require careful design validation.
• Consumer perception shift: gains in hard-shell adoption could overshadow soft-shell in media or consumer mindshare.

Mitigations include: modular / upgradeable design architectures, robust supply-chain contracts, test labs for fitment (vehicle compatibility validation), and stronger product warranties or service networks.

 

• Embrace high-value modularity: develop accessory ecosystems (insulation, annex, solar) as cross-sell drivers.
• Refine performance design: prioritize aerodynamics, fabric durability, and lighter components.
• Strengthen DTC & omnichannel balance: blend showroom presence with e-commerce convenience.
• Differentiate via service & repair: preempt durability concerns by offering spares, repair kits, and upgrade paths.
• EV compatibility research: design SSRTs mindful of roof strength, weight distribution, and battery systems for electric SUVs/trucks.

Growth expectation: The soft-shell rooftop tent subsegment should continue to grow in lockstep with the broader rooftop tent market, capturing share from legacy designs and appealing to more budget-conscious or accessory-forward consumers.

 

Soft-shell rooftop tents remain a vital and evolving part of the U.S. overlanding ecosystem in 2025. While the headlines often spotlight hard-shell innovations, SSRTs are advancing in fabric performance, modularity, usability, and cost-efficiency. Leading rooftop tents manufacturers that balance engineering finesse, accessory ecosystems, and agile supply alignment will lead the next phase of market expansion.

 

1. Global Rooftop Tent Market Size & Trends Report 2025–2033, Global Growth Insights (Global Growth Insights)
2. “Soft Shell Roof Tent Decade Long Trends, Analysis and Forecast,” Archive Market Research (Archive Market Research)
3. U.S. Rooftop Tent Market Report, Grand View Research (2023 base, 8.0 % CAGR) (Grand View Research)
4. “Roof Top Tent Trends: Market Growth, Drivers & Future Forecasts,” Accio (accio.com)
5. Independent product reviews: The Best Rooftop Tents of 2025, OutdoorGearLab (Outdoor Gear Lab)